No. 2/2009, Theme: -isms

Magazine for Scandinavian Architecture, Interiors and Design.

Optimism. You publish a magazine about Scandinavian archi-tecture, interiors and design and think you can manage through the recession.
   Fatalism. You publish a magazine about Scandinavian architecture, interiors and design but don’t give the recession much thought.
   Anachronism. You publish a magazine about Scandinavian architecture, interiors and design and strive to have the best quality copy, photography and layout.
  Classicism. You publish a magazine about Scandinavian architecture, interiors and design that looks the way a magazine about Scandinavian architecture, interiors and design has always looked.
   Functionalism. You publish a magazine about Scandinavian architecture, interiors and design that people use as a pot stand.
   Pluralism. You publish a magazine about Scandinavian architecture, interiors and design and encourage every reader to take out seven or eight subscriptions.
   Imperialism. You publish a magazine about Scandinavian architecture, interiors and design, but you aren’t satisfied until it conquers every other market.
   Egoism. You publish a magazine about Scandinavian architecture, interiors and design, but don’t send out copies to your readership.
   Sadism. You publish a magazine about Scandinavian architecture, interiors and design that people have to tear open.
   Idealism. You publish a magazine about Scandinavian architecture, interiors and design and only charge 495 SEK for a whole year’s subscription.
   Utopianism. You publish a magazine about Scandinavian architecture, interiors and design and believe the enclosed poster will have people rushing as fast as they can to get the next issue.

 

Daniel Golling, Editor-in-Chief